Guiding ‘AI-Powered Personal Brand’ workshop with Her Tech Circle in Brisbane, Melbourne and Sydney
Team member: Lia Golledge Function: Board Member, Her Tech Circle (Volunteer) Date: 2025 – Present
When Lia Golledge joined the Her Tech Circle board in 2025, she noticed the event program was heavy on panels and soft-skill conversations — and light on anything participants could actually build. So she designed a new format from scratch. "Build with Her" runs four stages: Presentation, Demo, Workshop, and Showcase. Each stage is deliberate — you don't just hear about a tool, you watch it work, you try it yourself, and then selected participants come on stage to show the group what they made. The first workshop, "AI-Powered Personal Brand," drew nearly 150 attendees across Brisbane, Melbourne, and Sydney. It sold out fast enough to generate a waitlist — and came back for a second run.
1. Empathise — Understanding the Problem
Her Tech Circle was already doing good work. But Lia noticed a consistent pattern across the event program: most sessions led with panels and soft-skill conversations. Inspiring, yes. But inspiration alone doesn't change what someone does on Monday morning.
The AI moment made this gap harder to ignore. New tools were arriving every week. Women in tech were curious and motivated — but there was no structured space to actually sit down, open a tool, and figure it out alongside someone who could guide them through it.
The testimonials from the first workshop say it plainly. One attendee who codes daily wrote: *"I did not know that AI can do so much with your personal brand, create a video for you. You don't really need to speak fluently in English."*Another said she walked out "equal parts inspired and mildly unhinged (in the 'I want to try EVERYTHING' way)." That's not a soft-skill outcome. That's someone who encountered a capability they didn't know existed — and left with the confidence to use it.
2. Define — Framing the Right Problem