Name: Lia Golledge Company: MagicBlocks Function: Growth
Date: September 2024 – May 2026

TL;DR

MagicBlocks had a product worth reselling — but no infrastructure to let anyone do it. Lia Golledge built the Partner Program from the ground up: designing the affiliate and agency partner tiers, launching the landing page, configuring FirstPromoter to track referrals and commissions, and running outreach to influencers and agencies to seed the first cohort. Within the first phase of the program, MagicBlocks had onboarded 55+ partners, establishing an entirely new acquisition channel that didn't cost a dollar in paid media to build.

Key Outcomes

• Partner program landing page launched
• 55+ partners onboarded across affiliate and agency tiers
• New acquisition channel established — partner-led growth running alongside SEO, AEO, and content
• FirstPromoter configured end-to-end — referral tracking, commission structures, and partner dashboards live from day one
• Dedicated partner landing page launched — built to convert both affiliate and agency audiences from a single entry point
• Influencer outreach campaign executed — personal outreach to relevant creators and thought leaders in target verticals
• Zero paid media spend to build the initial partner base — entirely organic and direct

The Design Thinking Journey

1. Empathise — Understanding the Problem

MagicBlocks was growing through content and direct acquisition, but the team recognised a gap: there was a whole category of people who could be selling or referring MagicBlocks — and no structured way to let them do it.

Two distinct groups kept showing up in conversations. The first was individual content creators, consultants, and AI-curious professionals — people already talking about sales AI and lead conversion to audiences who needed it. They could refer customers but had no formal channel, no tracking, and no incentive structure.